Read the latest from the Leading Edge blog

4 Ways to Create a High-performing Sales Team

blog-clock Mar 21, 2019 11:36:22 AM

high performing sales team
You can bring in plenty of prospects at the top of your sales funnel using the most efficient marketing team in the world, but for many products it’s the sales team that will do the closing!

Let’s find out how to create and maintain a high-performing sales team.

Read More

Topics: Sales Strategy, Business growth, Sales talent, Sales training

Cold-calling is yesterday's news...what do you do instead?

blog-clock Feb 22, 2019 12:14:25 PM

If you've been involved in sales or marketing for a while, you might have heard people throwing the terms 'inbound sales' and 'outbound sales'.

Let's discuss what these terms mean.

In short, inbound selling or marketing involves attracting customers with useful, problem-solving content instead of going for the sale right from the beginning to audiences who may not even have the problem! This content can includes things like blogs, social media posts, and infographics.. Essentially, inbound selling means you give - before you ask.

On the other hand, outbound sales is a more traditional approach, which involves businesses approaching leads through advertising or in-person contact.

Read More

Topics: Sales Strategy, Sales technology, Sales talent, Sales training

3 Global business trends you need to be aware of in 2019

blog-clock Jan 18, 2019 12:28:07 PM

 Another year is done and dusted. It’s time to reflect on the wins and losses for this year, and at the same time, plan for the next year.

As we all know, the business world is really dynamic and new trends emerge every year.

Whether it’s technology, human resources, sales, marketing, or finance - a business owner needs to be aware of the future of the business landscape.

So without further ado, let’s get down to the nitty gritty, shall we?

Drum roll, please…

Here are the top 3 global business trends for 2019.

Read More

Topics: Company News, Business growth, Sales technology, Recruitment, Customer service, Workplace culture, Sales talent, Marketing

How to create a strong workplace sales culture

blog-clock Jun 28, 2018 1:41:09 PM

Promises of better pay and stronger workplace cultures can be a huge draw. With great sales people being increasingly hard to come by, businesses need to develop their organisational cultures in order to keep their sales teams engaged and happy. Otherwise they won't stay in your business for long.

Read More

Topics: Workplace culture, Sales talent

Subscribe for updates