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We know just how important your sales process is to the livelihood of your business. It always has been, but in our increasingly accelerated market, leaders everywhere are trying to pinpoint how to increase the speed of their sales cycle. What processes need to be in place to decrease the time it takes to turn a lead into a customer?

There is no understating how important your customers are to your business success. Your relationships with them are what build the foundation for continued growth. It makes sense then that customer service has a whole lot to do with driving sales. Yet a lot of businesses fail to recognise the link between exceptional service and profitability.

The act of mastering sales in any given business is no coincidence. Successful sales strategies require careful planning and well-timed execution. It is not a matter of making random cold calls or networking at professional events (though that does play a part), it is a much more deliberate activity where leaders must be strategic in how they craft, deliver and act upon sales pitches.

Your salespeople probably get this angry question a lot: "Are you trying to sell me something?"