Read the latest from the Leading Edge blog

How to create a strong workplace sales culture

blog-clock Jun 28, 2018 1:41:09 PM

Promises of better pay and stronger workplace cultures can be a huge draw. With great sales people being increasingly hard to come by, businesses need to develop their organisational cultures in order to keep their sales teams engaged and happy. Otherwise they won't stay in your business for long.

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Topics: Workplace culture, Sales talent

Does employee engagement affect your sales?

blog-clock Jun 28, 2018 1:40:53 PM

You can’t really have a conversation about organisational success without talking about employee engagement. It’s been the hub of conversation for the past few years – and rightfully so. Businesses with engaged employees have a lot to show for it – from higher levels of productivity to lower turnover rates, all the way to higher customer ratings.

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Topics: Recruitment

How can you speed up your sales cycle?

blog-clock Jun 28, 2018 1:36:47 PM

We know just how important your sales process is to the livelihood of your business. It always has been, but in our increasingly accelerated market, leaders everywhere are trying to pinpoint how to increase the speed of their sales cycle. What processes need to be in place to decrease the time it takes to turn a lead into a customer?

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Topics: Sales Strategy

Generating sales through outstanding customer service

blog-clock Jun 28, 2018 1:36:17 PM

There is no understating how important your customers are to your business success. Your relationships with them are what build the foundation for continued growth. It makes sense then that customer service has a whole lot to do with driving sales. Yet a lot of businesses fail to recognise the link between exceptional service and profitability.

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Topics: Sales Strategy, Customer service

How to recruit the best sales talent

blog-clock Jun 28, 2018 1:35:26 PM

"Sales is about being able to influence people. It's about having that commercial acumen, about understanding the mind of someone else and helping to persuade them that what you're selling is the right option for them."

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Caring for your customer relationships

blog-clock Jun 25, 2018 4:27:55 PM

Customer experience drives everything businesses do – and it all boils down to forming deep connections between people and brands. In fact, a good customer relationship is not much different than a romantic one. Your customers want your attention, they want you to remember the little things and they want your continued support.

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Topics: Customer service

The ultimate list of marketing do's and don'ts

blog-clock Jun 25, 2018 4:24:41 PM

We all know marketing is hugely important. It is what draws our customers to interact with our products and services – and more importantly, our brand itself.

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Topics: Marketing

What do you need to know about a career in sales?

blog-clock Jun 25, 2018 4:21:57 PM

Did you know that the sales team at a large company generally makes up an average of 30 percent of the office? For smaller companies, sales reps make up 40 to 50 percent of the total office, according to talent acquisition software company Ideal.

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Topics: Recruitment

What makes up an ideal sales strategy?

blog-clock Jun 25, 2018 4:20:15 PM

The act of mastering sales in any given business is no coincidence. Successful sales strategies require careful planning and well-timed execution. It is not a matter of making random cold calls or networking at professional events (though that does play a part), it is a much more deliberate activity where leaders must be strategic in how they craft, deliver and act upon sales pitches.

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Topics: Sales Strategy

How to shake that negative stereotype about salespeople

blog-clock Jun 25, 2018 4:19:15 PM

Your salespeople probably get this angry question a lot: "Are you trying to sell me something?"

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Topics: Sales Strategy

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