Read the latest from the Leading Edge blog

What makes up an ideal sales strategy?

blog-clock Jun 25, 2018 4:20:15 PM

The act of mastering sales in any given business is no coincidence. Successful sales strategies require careful planning and well-timed execution. It is not a matter of making random cold calls or networking at professional events (though that does play a part), it is a much more deliberate activity where leaders must be strategic in how they craft, deliver and act upon sales pitches.

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Topics: Sales Strategy

How to shake that negative stereotype about salespeople

blog-clock Jun 25, 2018 4:19:15 PM

Your salespeople probably get this angry question a lot: "Are you trying to sell me something?"

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Topics: Sales Strategy

Why should you be using customer-centric marketing?

blog-clock Jun 25, 2018 4:18:23 PM

You walk into a coffee shop and a smiling barista greets you by name. She remembers your usual order and asks you how your family is doing. You pay for your coffee and you tell her you'll see her tomorrow morning.

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Topics: Marketing Management

AUT Shadow a Leader Day 2016

blog-clock Jun 29, 2016 1:47:00 PM

Leading Edge NZ was selected by AUT University to have two students shadow our business leaders for one day.

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Topics: Company News

Finalist in IBM Kenexa Best Workplaces 2015 - Leading Edge

blog-clock Jan 12, 2016 1:41:00 PM

Leading Edge NZ named as a Finalist in the 2015 IBM Kenexa Best Workplaces.

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IBM announces finalists for NZ’s Best Workplaces 2015

blog-clock Jun 9, 2015 12:00:00 AM

IBM Press Release: Auckland, New Zealand – 25 Sep 2015: IBM Kenexa (NYSE: IBM) today announced the finalists of its annual Best Workplaces Survey and Awards, New Zealand’s largest and longest running study of workplace climate and employee engagement. This year over 30,000 employees from 193 New Zealand organisations in the private and public sectors participated, with 40 workplaces reaching finalist status across five categories: Small, Small-Medium, Medium-Large, Large and Enterprise.

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Topics: Company News

Legends Awards 2014

blog-clock Jan 12, 2014 12:00:00 AM

Set in the amazing Heritage Grand Team Room overlooking Auckland’s harbour, this years Legends Awards was one of our biggest events yet!

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Topics: Company News

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