Read the latest from the Leading Edge blog

Cold-calling is yesterday's news...what do you do instead?

blog-clock Feb 22, 2019 12:14:25 PM

If you've been involved in sales or marketing for a while, you might have heard people throwing the terms 'inbound sales' and 'outbound sales'.

Let's discuss what these terms mean.

In short, inbound selling or marketing involves attracting customers with useful, problem-solving content instead of going for the sale right from the beginning to audiences who may not even have the problem! This content can includes things like blogs, social media posts, and infographics.. Essentially, inbound selling means you give - before you ask.

On the other hand, outbound sales is a more traditional approach, which involves businesses approaching leads through advertising or in-person contact.

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Topics: Sales Strategy, Sales technology, Sales talent, Sales training

How to use inbound selling to get more 'qualified' leads

blog-clock Feb 22, 2019 12:14:18 PM

In our blog Cold-calling is yesterday's news...what do you do instead?, we talked about how cold-calling is waning and inbound marketing is taking over.

You have to take your customers through a journey - which starts with the awareness of their problem and ends with a sale.

Here are the three most important stages of buyer's journey:

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Topics: Inbound Marketing

3 Global business trends you need to be aware of in 2019

blog-clock Jan 18, 2019 12:28:07 PM

 Another year is done and dusted. It’s time to reflect on the wins and losses for this year, and at the same time, plan for the next year.

As we all know, the business world is really dynamic and new trends emerge every year.

Whether it’s technology, human resources, sales, marketing, or finance - a business owner needs to be aware of the future of the business landscape.

So without further ado, let’s get down to the nitty gritty, shall we?

Drum roll, please…

Here are the top 3 global business trends for 2019.

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Topics: Company News, Business growth, Sales technology, Recruitment, Customer service, Workplace culture, Sales talent, Marketing

5 ways managers can be more inclusive

blog-clock Nov 2, 2018 2:45:00 PM

Inclusiveness is a key part of a great company culture and as the manager, it's your responsibility to make everyone feel included within the team. In this blog, we provide some tips for making your workplace more inclusive, which will have a far-reaching positive impact on your company. 

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Topics: Workplace culture

How to improve team culture in 30 minutes

blog-clock Oct 31, 2018 11:36:28 AM

There's no doubt the people you work with are your biggest asset. A poor sales culture affects your entire business, from a lack of motivation to erratic results and poor revenue. Issues around culture, productivity and satisfaction among your sales team will inevitably lead to frustration and poor performance, so ignoring them will simply compound the problem.

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Topics: Workplace culture

How to implement a best practice SME sales strategy

blog-clock Oct 19, 2018 8:56:13 AM

A lack of sales experience or specialist sales knowledge within your management team can produce erratic results over time. To turn things around and enable your small business to thrive you need an efficient sales strategy that produces consistent revenue.

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Topics: Sales Strategy

4 ways to improve your sales team’s culture

blog-clock Oct 9, 2018 11:33:00 AM

An unhealthy sales culture impacts your whole business. Not only are your salespeople unmotivated and unsupportive of each other, you spend too much time firefighting, with little to show for it.

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Topics: Sales Strategy

4 ways to turn around a failing in-house sales team

blog-clock Oct 9, 2018 8:44:25 AM
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Topics: Sales Strategy, Sales training

Outsourced sales: Accessibility to high-end tech

blog-clock Oct 1, 2018 2:20:45 PM

It's no secret that an effective sales division is the powerhouse behind successful businesses.

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Top 5 sales technologies you need to know about

blog-clock Sep 26, 2018 4:42:54 PM

To build a successful business you need experience, knowledge and the flexibility to find innovative solutions to any challenge that comes your way. 

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Topics: Sales technology

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